Workshops

This is not a Marketing Class

It’s more than just a compelling product or service that is needed to stand out in the Digital Era. It will be necessary to have a clear brand identity and a powerful narrative.

This Workshop has been designed to help you articulate the essence and determine who you are as a brand.

This is not your typical Marketing class, this is a deep dive into the storytelling and strategic foundations to make your brand unforgettable.

What you get:

  • Practical lessons about Brand Identity, how to communicate your values and effective content strategy

  • Interactive sessions to craft your ideal persona and how to speak effectively to them

  • Individual and group tasks

  • Access to templates and more resources to redirect or build your Business Model.

Adapting to challenges:

making art your livelihood

Resilience and adaptability are what you need to prosper in the creative industry.

This Workshop is designed to assist artists, solopreneurs, freelancers, side-hustlers, and those who are feeling inspired to overcome challenges and transform their passion into an economically viable profession.

What you get:

  • Strategies to navigate challenges and overcome common solopreneur pain points

  • How to effectively utilize the Ikigai concept to make informed business decisions

  • Techniques and learn how to adapt to challenges in the industry

  • Participate in the ‘Ask me anything’ panel to share experiences and tackle some challenges as a group.

  • Checklist of tools for time management

The art of curating your creative journey

Your portfolio is a narrative of your creative journey.

In this Workshop I will help you with useful advice to create a standout portfolio that captures the essence of your business but also can attract your target clients.  


What you get:

  • Lessons with the key elements that make a portfolio effective and tempting to highlight your creative process and client impact

  • Portfolio evaluation and actionable insights to identify areas of improvement

  • Guidance for Mood Board Creation and redefine your brand aesthetic

  • List of platforms and design resources to create or enhance their portfolio

  • Checklist with best practices and tips for portfolio creation

What’s your creativity worth?

It may not be easy to price creative services. In this workshop I will teach you how to navigate the complexities of pricing so as to charge what your work is truly worth while remaining competitive.

What you get:

  • Lessons about client negotiations and effective strategies to address objections

  • Analysis of the cost of doing business in your industry 

  • List of platforms to calculate profit margin easily

  • Checklist and free resources with tips to put a price for their business